Promotional items or promotional products refers to articles Promotional Products of merchandise that are used in marketing and communication programs. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerilla marketing campaigns. These items are also referred to by the slang terms swag (probably from the British usage of the word meaning "stolen goods" or "loot"[1]), or tchotchke (derived from a Yiddish word meaning "trinket").
Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items.